💡 Key Learnings
Network Effects > Interface Friction
Bloomberg is sticky not because migration is hard, but because people COMMUNICATE through it. Shared tooling creates shared language that becomes self-reinforcing. This moat doesn't vanish with...
General AI Can't Be Opinionated
Anthropic, OpenAI, Google build for EVERY use case on earth. They can't know specific team preferences - that's not their job. But that's EXACTLY the vertical company's job - to know those...
Software = Social Contract
Software encodes how teams collaborate. It's 'an opinion for how a group of people should cooperate, encoded in a durable system.' It contains institutional memory and shared expectations that...
Last Mile = Entire Problem
From 50,000 feet, all firms look the same. But zoom in: each team, each MD has different workflows. The 10% idiosyncratic stuff is where deals get made and careers are built. That's where...
Wholesale Brokers in Insurance - Complete Guide
## 🏢 What is a Wholesale Broker in Insurance? **Definition:** A **Wholesale Broker** (also called Wholesale Insurance Broker or Surplus Lines Broker) is an intermediary between **retail insurance...
Marketing the Resilience Builder - Complete Strategy
## 🎯 How to Market "Resilience Builder" Positioning ### A. Messaging Framework **Old Message:** > "We find you the best insurance rates" **New Message:** > "We help you build financial...
Broker Actions - How to Become a Resilience Builder
## 🎯 Actions for Insurance Brokers to Become Resilience Builders ### A. Beyond the Policy - Value-Added Services **1. Financial Wellness Hub** - Emergency fund calculator - Budget templates -...
Resilience Builder Concept - Complete Guide
## 🛡️ Resilience Builder Concept - Explained **The Traditional Insurance Model:** "Pay us money, and IF something bad happens, we MIGHT pay you back (after reviewing your claim)" **The...